Archive for the ‘Marketing’ Category

What a Tramp taught me about Selling! A #BeMyGuest blog from Sue Windley

Something different has just happened to my blog! This latest post is not actually from me. It is from Sue Windley. Recently, Emily Cagle and Adam Vincenzini came up with the fabulous idea of #BeMyGuest. Click on the link for more info but in short it is a campaign for mutual blogging that allows bloggers to share [...]

Does your business communicate like Alan Partridge?

Please take a look at this classic Alan Partridge comedy clip.

If your customers or potential customers are not responding to your constant emails, phone calls and letters, yet you are still trying your hardest to get their attention, then it may be time to step back for a second.

Why do they have no interest in [...]

POLL & Discussion: Is it wrong for others to write your company blog?

I recently came across the following tweet from LinkedInQueen:
“Writers block? We set up and write blogs starting at $100! http://bit.ly/8PanVX”
I was pretty astonished at first. How could someone else possibly know the ins and outs of a company when they have never stepped foot inside Head Office? Why would a company want someone else to [...]

Have you felt the salesman’s guilt?

When I’m asked about guilt and regrets I often refer back to my days of being a door to door salesman. My objective at the time was made pretty clear by my employer: sell products and services to those that fall within a certain criteria. Looking back I wish my objective had been: sell products [...]

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