About Me

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Here goes…

I am the Social Media Manager for Kaplan International Colleges, and it is my job to implement our global social media strategy. I train Online Country Marketing Managers from countries such as Japan, South Korea, Spain, Mexico, Columbia, Italy, Germany, France, Switzerland, Russia, Poland, Portugal and Brazil, so that they can use social media effectively within their own markets. I also support and advise teachers and marketing staff from America, Australia, Canada, New Zealand and the United Kingdom, so that they are able to use social media to effectively engage with their own students. Running our global accounts, monitoring our brand, integrating Social into other departments, managing my Assistant and controlling the budget are all other important duties.

In my previous job, I integrated social media into Business Link South West, and expanded their B2B presence on social platforms. Writing plans, implementing strategy, producing policy, training staff, running sites, controlling accounts and changing habits were all been part of my duties.

I also organised and managed a series of social media events aimed at businesses who were in the very early stages of their social media understanding and implementation. Over 800 businesses attended these events across Devon, Cornwall and Somerset, with feedback being exceptional.

I was lead organiser of Plymouth Twestival 2010. Out of the hundreds of cities that took part, we finished 3rd in the UK and 12th internationally. We managed to raise almost £6,000 for Concern, using social media to organise the event.

I used to organise the Devon Social Media Cafe meets. These occasions allowed users of social media to meet up with and chat to other local social media users in a relaxed and friendly environment.

I also started the #21days challenge. Over 100 users of social media from across the globe took part in the challenge, which is based around trying to create positive change by forming good habits.

During my placement year as a student, I project managed a regional programme for schools which encouraged young people to develop their enterprise skills and consider business as a future career path. Business Adventure allowed students from 14 secondary schools to develop their business ideas and present their work in a high-profile Final Event at the Eden Project.

I have both door-to-door and telesales experience, selling everything from broadband packages to accident insurance to gardening services.

I’ve achieved a Bachelors of Arts Honours Degree in Marketing. To achieve this, I studied at the University of Plymouth, graduating in 2008.

I am not sure whether social media and marketing are passions or obsessions, but I think it’s a good thing anyway!

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