During Social Media World Forum this week, social capital and influence were hotly discussed topics. Scoring people by their use of social tools is a huge opportunity to make money and won’t be disappearing anytime soon, so a panel debate on the subject took place which included the CEO of Peer Index.
Peer Index measure your online capital, rate the information you share with others, and compares you to your friends and peers. Their main competitor is Klout, who state that they measure online influence.
After all the talk about the rising popularity of services such as these, and the possible benefits, dangers and future implications, I decided to create an account on Peer Index to test it for myself.
I linked it to my Twitter account and was given a PeerIndex Score. I then linked it to my Facebook, Linked In, Quora and blog – exactly the same score was given. This seemed like a mistake as it surely should have risen or fallen, so I tweeted them…
Hi @PeerIndex. I added my Twitter and you gave me one score. I added my Facebook. LinkedIn, Quora and Blog – exactly the same. Really? #smwf
No response. A day later I tried again…
@PeerIndex Hey. You didn’t respond to my tweet last night and I can see you’ve been active since then
No response again.
For a company that is measuring and ‘deciding’ the social capital of online users, why are they being so unsocial?
I checked their account and they have six members of staff managing it. I checked how many mentions they were receiving during the conference and there were never more than two or three enquiries an hour.
The advice handed out to companies by almost every consultant or professional is that if you’re not going to be present to manage your accounts, don’t set them up at all. Also, if your customers are trying to speak to you, it is courteous to respond.
Whilst I’m not overly fussed about what my perceived capital or influence is, I would just like some sort of response. Even if it is “sorry, we don’t know” or “we will look into it”. Anything just to show they are listening to the people that are using their service and providing them with the data they need.
Peer Index wouldn’t put the phone down on a customer who is asking them a question, so why do it on Twitter?
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Almost eight days after the original tweet, and after a public Twitter conversation with a friend about the scenario, and after leaving a comment on the Peer Index blog, I’ve receieved a response:
@robertpickstone We update your PI score over time as we aggregate your actions. You should see your score change over time.
@robertpickstone And yeah, sorry for a late reply