It recently occurred to me that there are a few pieces of work I’ve completed in the past which might be of use to others. Why should I keep these hidden away when I could be sharing them online?!
If you are interested in shopping behaviour, motivations and typologies, here is a literature review I carried out in 2008.
If you found this useful, or if you’re interested in any of the areas covered in the review, please leave a comment below. Shopping behaviour is a fascinating subject to talk about.
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