We all come across them. Television adverts that annoy the hell out of us. You see the opening shot or hear the theme tune start and you are instantly reaching for the remote before you have to put yourself through the pain all over again. The first three that come to mind when it comes to annoying televisions adverts are:
I have come across a few people who have said they will refuse to visit these company’s websites or engage with them because they have found their adverts so annoying. Even if the company provides a solution to their problem, they will not go there. Seems a bit extreme but it is happening.
The argument from the marketing department may be that their brand awareness has increased because their adverts are so memorable, and that the additional sales generated from this increased awareness outweighs the lost sales in lost customers.
The argument from the customer’s point of view is that their experience and feeling towards the brand is so negative and annoying that they do not wish to engage at all. This will not only have an impact on short term sales but also long term.
The bottom line sales figure will answer the short term question, but in the long term gaining a large number of brand advocates (if that’s what these companies really want) may be put at risk with this style of advertising.
So, over to you:
Which television adverts really annoy you?
Have they affected your behaviour towards the brand?
(If you like my posts, sign up to my RSS feed here or subscribe by email near the top right of this page)Scridb filter