The ending is brilliant. Andy, now all grown up, has to decide what he wants to do with the toys that had brought him joy and happiness as a child. What does he decide to do? He passes these toys onto another child and allows someone else to experience what he once did. The product truly lives on.
Creating an experience that sticks with the consumer is gold for the marketing man. Creating an experience that can continue to be shared and passed on is even better – it’s immeasurable.
Are there any products that have given you a fantastic experience, which you were then able to pass onto somebody else?
I would love to hear about them.
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